Search Engine Optimization Course
Live Online SEO Course (4 Sessions)
This course is not just about the basics of SEO knowledge which you can find on the internet. We intend to provide our numerous years of SEO Experience and special techniques in the corporate market. You will be able to thoroughly understand the concepts of SEO in Dubai which will attain top rankings for the website for Google Organic Search after the completion of this program. Not only this but we also will teach you strategies and secrets which help us get 1st-page positions for our valuable clients.
Total: 4 Sessions — Every Sunday & Wednesday, 6:30–8:30 pm
Course Programme
Search Engine Optimization Course Program
1st Session
Foundations — Google, Analytics & Webmaster Tools- Marketing with Fahad Case Studies
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Google
- Google Search Engine Structure
- Google Algorithms
- Search Engine Optimization Rules ★
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Google Analytics
- Create a Google Analytics Account
- Install Tracking Code
- Add Filters to Remove Internal Traffic ★
- Analyze Real Time Reports
- Analyze Audience Reports
- Analyze Acquisition Reports
- Analyze Behaviour Reports
- Configure Goal Tracking ★
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Google Webmaster
- Adding a website on Google Webmaster
- Geo-Targeting (Target the SEO region) ★
- Manual actions
- Links, Coverage, Sitemap ★
2nd Session
Keyword Research & Technical Optimization-
Semantic Keyword Research
- Google Keyword Planner ★
- Ahrefs Keyword Explorer
- Keyword Surfer
- Keywords Everywhere
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Website Structure (Content Map)
- Competitor Analysis (creating of the best website in a niche)
- Keyword Spreading
- Creating a URL Structure ★
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Screaming Frog SEO Spider
- Settings
- API Integrations
- What you need to look at
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Technical Optimization
- Page Speed (Mobile and PC) ★
- SSL and home page redirection
- Status codes (404, 301, 403, 302, 200, 500, 410)
- Meta tags and headline (h1, h2, h3, h4, h5)
- Duplication of URLs with same content
- Finding and correction of bad/empty pages ★
- Generate & configure robots.txt
- Human-readable URLs
- Sitemap
- Configure .htaccess
- Meta tag hreflang
- Structured Data
3rd Session
On-Page Optimization-
On-Page Optimization
- UI and UX Design improving ★
- E-A-T (Expertise, Authority, Trustworthiness) ★
- Meta Title, Description (description, requirements, volume)
- h1, h2, h3, h4, h5 (headlines)
- Text Content (LSI words) ★
- Plagiarism Checker ★
- Pictures (file name, Alt, title, uniqueness)
- Internal links (anchor text in the menu links and in the texts)
- Warnings about over-optimization
- The perfect optimised website model. Website appearance, structure and design. ★
4th Session
Off-Page Optimization & PBN Websites-
Off-Page Optimization
- Good and bad backlinks
- Anchor List (Backlink Strategy) ★
- Disavow links ★
- Majestic SEO
- Ahrefs
- Link Research
- Backlinks from Social Networks (Facebook, Twitter, Instagram, Google+ and 500+) ★
- UAE Listings and Directories
- Paid Backlinks
- Reviews ★
- Removal of Google Sanctions
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PBN websites
- Domain Research
- Domain Quality ★
- Web Design
- PBN Website Management
FAQs
Frequently
Frequently
Asked Questions
Everything you need to know about our SEO course — who it is for, what you will learn, format, duration, and certification.
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This course is designed for business owners, marketing managers, freelancers, web developers, and anyone who wants to learn practical SEO to grow their website traffic and rankings.
No prior SEO knowledge is required. We start from the fundamentals and progress to advanced strategies, making the course suitable for complete beginners and those looking to refresh their skills.
We offer both formats — live online sessions with recordings available, and in-person workshops in Dubai. Contact us to find out about the next available intake for either format.
The full course runs over 4–6 weeks with weekly sessions of 2–3 hours each. We also offer intensive weekend formats for those who need to complete training more quickly.
The course covers keyword research, on-page SEO, technical SEO, link building, local SEO, Google Search Console, SEO reporting, content strategy, and real campaign case studies from UAE markets.
Yes. Participants who complete all modules and assessments receive a Marketing With Fahad SEO Course Certificate, which you can share on LinkedIn and include in your professional profile.